The objective of implementing the 'Notify Me' functionality was to address the challenge of customer frustration when encountering out-of-stock items. By allowing customers to subscribe to notifications for specific products, we aimed to keep them informed about product availability and increase the likelihood of conversion upon restocking.

The implementation of the 'Notify Me' functionality resulted in significant positive outcomes:

The new feature is improving user engagement by keeping customers informed about product availability. This resulted in a measurable increase in sales: some products were sold out within hours of restocking, since customers immediately purchased their product of interest as soon as they received the notification.


Furthermore, we have noticed a reduction in the volume of calls and emails from users inquiring about stock availability. This decline has positively impacted client services, alleviating their workload and allowing them to dedicate their time more effectively to addressing more substantial inquiries.

The checkout process underwent simplification through UX and UI optimisation to improve conversion rates. The goal was to streamline the user experience and enhance the interface to making it more user-friendly and intuitive for customers. Clear and concise instructions were implemented to optimise the checkout process, facilitating a smoother and more efficient conversion journey.

As a result of this redesign, conversion rates increased by 11%, equivalent to an estimated additional 0.6K weekly subscriptions. Additionally, there was a 3% increase in the utilisation of the ApplePay payment method, further validating the effectiveness in encouraging more users to complete their purchases.

An initiative to redesign and migrate the existing print subscription journey from a third party platform onto The Telegraph website. It focusses on two key areas: acquisition and renewal.

For acquisition, the existing print shop is outdated and fails to accurately represent the available buying options for potential subscribers. The objective is to align the print shop with the current digital shop and adhere to the wider visual language of the brand.

Regarding renewal, the print migration project necessitated updates to the designs of the print renewal journey. This journey specifically caters to subscribers on prepaid subscriptions who wish to renew their existing subscription. It is essential to consider that backend technical adjustments have been made, impacting the feasibility of certain front-end functionalities.

This was a POC-initiative for customers to explore and purchase a diverse range of products that commemorate and celebrate the King's coronation. These products include exclusive memorabilia, collectibles, and commemorative items.
By offering a seamless user experience, robust security measures, targeted marketing efforts, and a commitment to customer satisfaction, the portal was a trusted destination for customers seeking high-quality products commemorating this historic event.

This project played a pivotal role during King Charles III's coronation, contributing to The Telegraph's fourth-highest week of traffic. As a proof-of-concept initiative, it successfully demonstrated the potential and viability of an eCommerce platform offering physical products directly to readers from The Telegraph's website (B2C)

Culture Clue is a travel guide, but unlike conventional travel guides, this app is not about sightseeing, the best places to visit, nor where to eat. The idea behind this project is to create a travel guide containing basic information about the country’s culture. Whilst also making travellers aware of their manners and etiquette, or even oddities, which might be unique to that country.

The BVG (Berliner Verkehrsbetriebe) is the main public transport company in Berlin. It manages the city’s underground, tram and bus services.

This project was dedicated to discover the needs and pain points of people using the BVG app.