Mai-Linh is a German-born and London-based
Product Designer with an architectural and cross-cultural background shaping her thoughtful approach to user experiences. A critical thinker, she values rationality, brevity, and empathy to simplify complex problems and create user-centred products with purpose.
WORK ↘
UX & UI Design
Research & Analysis
Design Systems
Usability Testing
Cross-functional Collaboration
Conceptualisation & Ideation
Wireframing & Prototyping
Documentation & Presentation
COMPANY
tldraw
Product Design
(Work in progress)
SaaS • Concept • Research
COMPANY
Naked Wines
Net Promoter Score
This project involved redesigning the onsite survey with a playful, branded approach to make it more engaging and reduce user frustration. The new design boosted the completion rate to 26%, making it far more effective at capturing user feedback—even with its longer format.
eCommerce • Survey • Email design • Research
COMPANY
Medly AI
Parent Payment Request
Streamlining the experience from subscription plan decision-making to requesting a payment link to be sent to the parent.
Subscriptions • Checkout flow • Email design
COMPANY
Phoebe Philo
Digital IDs
The aim is to verify with NFC-enabled high-fashion clothing and accessories the authenticity of Phoebe Philo products, thereby reducing counterfit sales, enhancing consumer trust, and improving overall brand reputation.
eCommerce • Internal tool • Research
COMPANY
Phoebe Philo
Notify Me
Implementing the 'Notify Me' functionality was a project to address customer frustration with out-of-stock items. This feature led to over 300 registrations within 24 hours of unannounced implementation and a 29% conversion rate among notified users.
eCommerce • Feature design • Email design • Research
COMPANY
The Telegraph
Checkout Optimisation
The checkout process was simplified through UX and UI optimisation to create a more user-friendly and intuitive experience, resulting in an 11% increase in conversion rates.
Media • Checkout flow • Redesign
COMPANY
The Telegraph
The Coronation Shop
This POC initiative enabled customers to explore and purchase products commemorating King Charles III's coronation. It contributed to The Telegraph’s 4th highest traffic week and showcased the potential of a direct-to-reader e-commerce platform onsite (B2C).
eCommerce • Media • Proof of Concept
Motion by Elliot Tawney
COMPANY
The Telegraph
Print Migration
An initiative to redesign and migrate the existing print subscription journey from a third party platform onto The Telegraph website.
Media • Subscriptions • Redesign • Research
Motion by Elliot Tawney
PROJECT
Self-iniated
BVG
This project was dedicated to discover the needs and pain points to then redesign the transport and ticket app of the BVG (Berliner Verkehrsbetriebe).
Transport • Redesign • Research
PROJECT
Self-initiated
Culture Clue
A travel guide, but unlike conventional travel guides, this app is not about sightseeing, the best places to visit, nor where to eat. The idea behind this project is to create a travel guide containing basic information about the country’s culture.
Travel guide • Product design • Brand identity • Motion
PROJECT
UX Design Institute
Odessa Hotel
A study on how hotels can deter users from booking through Booking.com and encourage them to complete bookings on their own platforms.
Hotel • Research • Web development • Research
