The Coronation Shop
Role
Product Designer
Duration
4 weeks
(March 2023)
This project played a pivotal role during King Charles' III coronation, contributing to The Telegraph's 4th highest week of traffic. It presented a unique opportunity to establish a proof of concept for an e-commerce platform offering physical products directly to readers from The Telegraph's website (B2C). The success of this endeavour demonstrated the potential and viability of such an approach.
With the launch of this e-commerce portal, customers can explore and purchase a diverse range of products that commemorate and celebrate the King's coronation. These products include exclusive memorabilia, collectibles, and commemorative items.
By offering a seamless user experience, robust security measures, targeted marketing efforts, and a commitment to customer satisfaction, the portal is a trusted destination for customers seeking high-quality products commemorating this historic event.
––– event-exclusive (no longer accessible)
Collaborators
Senior Product Manager
Technical Delivery Manager
Development Director
Director of Technology
Customer Operations Director
Graphic Designer, Marketing
Senior Marketing Manager
Senior Product Analyst
Technical Lead, Frontend
Senior Software Engineer
Lead Copywriter
Frontent Developer, Email
Compliance Manager
Responsibilities
Research
Strategy
Information Architecture
Visual Design
Wireframing
Prototyping
Quality Assurance
Process
Scope
Develop e-commerce portal in order to sell physical products (business-to-consumer) on The Telegraph website for the upcoming coronation of King Charles III––from shop page to email receipt
Requirements
- Shop page must include image of the item, it's price, the amount customers can buy and a description
- Checkout in the same visual language as the digital subscriptions
- Terms & Conditions should be displayed throughout the process
Problem
The current checkout for digital subscriptions doesn't facilitate all needs for the products we wanted to offer
Ideate
Due to the nearing deadline it was best to use design elements from existing projects to save time
Design
Shop Page
Difference between desktop and mobile web:
on desktop the basket will be displayed once a item was added, whereas on mobile there will be positive feedback displayed, which allows the user to continue shopping without making additional clicks
Checkout
As one product was offering customisation, we needed a feature which allows the customer to input the recipient's name
Unfortunately we were not able to incorporate all features designed and had to prioritise the must-haves
Delivery
This project was the first of its kind and was considered a success in proofing that The Telegraph can sell products directly from its homepage to its readers.
